2025 College Football Playoff Headwear
The 2024-25 season was the first year that Fanatics’ Nike Licensed Headwear team was responsible for designing and providing Official Locker Room product for the College Football Playoff (CFP). I was the assigned designer for this first season.
The request: Design five hats for the 2025 College Football Playoffs — the Playoff Bound hat, the Orange and Cotton Bowl Semi-Finals hats (worn on field), the National Champions hat (worn on field), and the Champs Chase hat.
Our National Champs Locker Room cap sold out within the first 24 hours, and the supplemental Champs cap within the first week.
The headwear I designed was responsible for 14% of all wholesale dollars made by Fanatics during the College Football Playoff (while that doesn’t sound like a whopping percentage, the total number of wholesale dollars was almost eight-figures).